369: BOBBY HOLLAND- Navy Seal “Breaches” the Golf World w/ Hoolie Golf Apparel

0:00:04 – Jeff Pelizzaro
The 18 Strong Podcast, episode Number 369 with Bobby Holland from Hoolie Golf. What’s up, guys? Welcome back to the 18 Strong Podcast, where we’re here to help you build a stronger game, because we believe every golfer deserves to play better, longer. In this episode we have Bobby Holland from Hoolie Golf. Bobby is a retired Navy SEAL that started a golf apparel company, so this episode we get to talk about all of his stories from overseas and his deployments, his training for buds and seals and how that has really impacted not only his golf game but also building a business in the world of golf. And we definitely dive into his addiction as a golfer so much of an addiction that he built his own driving range on one of his combat deployments, where he literally had to go out and shag golf balls in the moon dust to go pick up the range balls. So this episode is all about hard work, grit and resilience, which is what the Hoolie brand is all about and really what we’re all about here at 18 Strong. So you’re really going to enjoy this one with Bobby Holland.

All partners over at Linksoul have been providing us with the best apparel for both on the course and off the course, from polos to t-shirts like the one I have on right now. Everything that they have is meant to be worn from the golf course to wherever you’re going next, whether that be casual, whether that be to the beach there’s all different options over there. So go to 18strong.com slash Linksoul. You’ll get 20% off of anything in your cart over on Linksoul’s website. Go again 18strong.com slash Linksoul for our favorite brand of apparel, for anything on the golf course and off. Now let’s get to this week’s interview, bobby Holland. Welcome to the 18 Strong podcast. Hi, jeff, thanks for having me. Absolutely, this is going to be awesome. I’ve been digging into the brand Hoolie a little bit, but rumor has it that you never really played golf until what it was 2011, and then took just one round and you were all in.

0:02:19 – Bobby Holland
There’s it, man. I think a lot why I created this brand was this kind of out of nowhere love that I found for the game. And there’s a lot of other people like me that you’re not all Hoolie’s pick up golf late, but there’s all folks like us, like me, that did pick it up late and fall in love, man, and it just triggered that. Being a seal, being an athlete, being a competitor and then finding this thing that you can’t do very well Kind of drove me nuts and got hooked and yeah, man, it’s been a fun journey and I mean so passionate about the game that I opened up my own golf apparel company, right.

0:03:00 – Jeff Pelizzaro
Crazy, that’s awesome. When I first saw, I saw a post about you when you were on Jaco’s podcast and I was like, oh my gosh, I got to get Bobby on the show because this is just. This is so cool to hear a guy that was in the seals, just like the rest of us. This game boggles our minds, completely right, and it’s so frustrating, it’s so hard and I could only imagine that you as an elite level operator coming into something. It’s just this little white ball sitting on a tee and all I got to do is hit it down there. That’s got to be easy, right. How frustrating was it coming into the game at that level, coming out from your background?

0:03:36 – Bobby Holland
Yeah, I mean you’re hitting the nail on the head. Two weeks back at the Pebble Beach Pro-Am I’m not sure if you caught the video of Tom Brady Duffin it off the tee, I mean that says it all You’re talking about arguably one of the best competitors of our generation picks up a golf club and having a hard time. And yeah, man, it’s one of those things that I still struggle with because I want to be so much better. Unfortunately, life and business and other things get in the way and I just do what I can. But I love the challenge. I mean, that’s really what drives me is, every time you show up to the golf course is a legit opportunity that you can have your best round, and it can happen like that. Both of my best rounds were exactly like that. Never saw them come in. It’s not like my swing was in super great shape, so there’s a little bit of that kind of gambler mentality. But the chase, the hunt, yeah, I love it, man.

0:04:38 – Jeff Pelizzaro
So for those of the listeners that don’t know your story, don’t know the story behind Hoolie and everything, give us just a little background on you, obviously Navy Seals, but kind of tell us a little. I know you played football, so give us a little bit of that. And about some of the tours, how many tours you went on, and then we’ll dive into where Hoolie came from and go from there.

0:04:58 – Bobby Holland
Sure, I’m a California kid, born and raised up in a place called Fresno, Actually lived in Clovis that’s the same hometown as Bryce and DeChambeau, by the way but yeah, just kind of a wiry kid, you know. You’d like to mix it up a little bit. I played football and in wrestling. Those were my two big sports up until high school and then I was all in on football and that was just a big part of my upbringing as an athlete and it’s where I got into fitness in general. So I mean, we started strength training, powerlifting back there in high school and I’ve been doing that ever since, so kind of grew love for that as well. Well, anyways, I found myself at the end of high school the big so what that most of us face. What am I doing now? And I didn’t quite have it figured out, I went, Peter, around in a community college for a couple of years and it was in that time that I, you know, the idea of becoming a SEAL came to be and I basically devoted the next 18 months of two years to train to be a SEAL and that was like the first time I had, you know, set a goal really, and it was quite a lofty goal, had to teach myself how to run, swim, all those things. I ended up joining the Navy in January 2000 and went straight in, went to boot camp, went to A school, which is like your specialty rating, and then I went to Buds, which is the SEAL selection course, and then got through 9-11, hit and then I graduated SEAL qualification training two months later and then went to my first SEAL team and from there I just did a bunch of deployments, was pretty active. I did I think 9 deployments total. Not all of them were combat sandbox deployments, but did a bunch. Did 5 to Iraq, did a really really short one to Afghanistan, bounced around some other parts of the world, but had a really good career. Like you know, good timing. Some people may disagree but I came in the SEAL teams to do that job and you know, right after 9-11, we were busy last two decades, pretty damn busy. And yeah, we were talking before the show started.

You know about picking up golf about 12, 13 years ago and kind of wasn’t meant to be. It was one of those things that I didn’t have an aversion to golf, I just didn’t get it. Yeah, you know what I mean. I mean that was it. I was cut from this cloth. I like hardcore music, I like punk rock, I like in the gym, I like doing things pushing myself. I just didn’t get it.

And we had an opportunity. We were actually waiting to deploy. One of the guys suggested hey, let’s take the boys out. We had some time like our deployment got delayed, so we went out and I mean it literally happened in the course of I’m sure it was a god-awful long round of a five-hour round. I fell in love with golf. I hit a couple of shots out there and it was just perplexed Like you know why can’t I do this every time Went, got clubs and then it just metastasized from there, you know.

So I was halfway into my career, being at SEAL, still operating, doing all the stuff. How do you make this work? But yeah, I traveled with my golf clubs everywhere, took them on some combat deployments. One deployment wasn’t in the combat zone but it was in the Middle East. We had this compound, this giant like moon dust compound, huge, open. Well, I ended up building myself a range there. So I got like a some plywood and I built a platform like in the middle of nowhere basically, and I brought 300 range balls with me that a golf course was nice enough to donate and I would just go. Anytime I had some off time I’d go hit in my range, you know. But yeah, so you know, fast forward.

Some some years later did another decade or so in the teams and then found myself you know, my time in the teams. It just basically expired. I was at the end of my career, you know, around the 15 year mark. I transitioned from what we call an operator, which is someone who’s in a SEAL platoon being deployed to do SEAL missions. I got pulled from that and basically was in various managerial leadership positions, running training et cetera. So did that for the latter part of my career and then was trying to find something to do. Really, I mean, that’s that’s where I found myself. I knew it was my time to get out and I ended up going to business school.

Ucla has a executive MBA program, so had some buddies who had gone through that and said really great things and I thought that would be a good kind of you know, runway out of the teams into real life. So went to that and or started that, I should say and near the start of that program I had the epiphany for what would become Hoolie, because it wasn’t exactly what it looks like now, but I had an idea and I brought it up. It was a concept