366. Dr. Kyle Richmond: Maximize Mobility, Strength Controls Movement, and Social Media Tips for Coaches.

0:00:04 – Jeff Pelizzaro
The 18STRONG Podcast, episode number 366, with Kyle Richmond from Rebuilt Strength and Rehab. What’s up guys? Welcome back to the 18STRONG Podcast, where we’re here to help you build a stronger game, because we know that every golfer deserves to play better, longer. This week we have Kyle Richmond from Rebuilt Strength and Rehab on the show, and Kyle’s a chiropractor up in the Chicago area that really I found by watching his Instagram videos. He’s posting a lot of great content in the world of chiropractic performance and especially mobility. He’s been talking a lot about the importance of being able to work on your mobility where it has a purpose and it’s going to help your athletic ability to play golf better, but really just to move better in overall life, and how you can do that with intent as opposed to just working on a bunch of stretching and flexibility exercises. Kyle’s posts are very popular in our world in the golf and fitness world and so it was cool to finally get to meet him and talk to him about his strategies, not just in the training facility, but also on how he built his Instagram account and how he built his following, how he has now turned that into a full brick and mortar business, that he’s starting to work with clients in his own facility. So you’re going to really enjoy this episode with Kyle Richmond.

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Kyle Richmond, welcome to the 18strong podcast. Yeah, for sure. So this is cool. This is the first time we’ve ever met connected, really, and one of the things that I love about what we do here. One of my favorite things at 18strong is like trying to find people that we really respect. We see them doing great things online, and your post just kept coming up in front of me on Instagram. You’ve posted quite a few of your things, and so it’s great to connect. It’s cool to see what you’re doing, and I like to think of us as kind of a lens that our golfers can go to, as like a trusted resource, because we know that if whatever’s on our page, if it’s us posting somebody else, it’s because it’s stuff that we like, it’s stuff that we trust, so you can do an awesome stuff. So first, thanks for doing that, thank you.

0:03:07 – Kyle Richmond
I appreciate that. That’s incredible. The whole thing about now social media is that the people I’ve met, the rooms I’ve been in and stuff that I didn’t even expect I was the guy coming out of school like I don’t need social media, that’s stuff. That’s kind of done. I don’t want to do all these things, but now it’s like it’s really what my practice is like, how it revolved around now, which is amazing.

0:03:26 – Jeff Pelizzaro
Yeah. So give me a little bit of that story, because you were saying you’re just kind of recently out of chiropractic school the last two years. You’ve just opened your new practice, which we’ll get into that too, but tell me how this kind of snowballed into. You have a very big following on social media and you said your practice really revolves a lot around that.

0:03:48 – Kyle Richmond
Yeah, so I graduate in October of 21 from chiropractic school and I had an Instagram account that I just used to post like my crossbow workouts, family stuff, whatever it was. And then, as I’m getting towards the end of school, I’ve still not used it. I’m thinking, like I see people on there, I don’t think it’ll be that valuable. Whatever I graduate and over that year I start posting something. So, yeah, I worked for it was like, hey, you should post some things. You know. Really, the best way to show, or the best thing about it, was to show hey, yes, I’m a chiropractor and everyone has the predisposition of like I know what a chiropractor is. Yeah, been there, done that. I’m like well, I do things differently. Let me post and kind of show that. I post it for like a year on and off of, like maybe once or twice a week, whatever I have family stuff, my dog, gym, mobility, you name it.

October 22 comes around. I’m like All right, I saw this challenge post the reel every single day for the whole month. I’ll try. Um, learned a lot that month, got really efficient at it how to post, when to post, do all these things. I still just continue to do that every day until mid February happens. I’m, we’re out to dare. I pick up my phone and there’s like 2000 misnotifications like this. I don’t ever get that. I get like 30 likes a day maybe, and that’s like a big deal.

0:04:53 – Jeff Pelizzaro
Yeah.

0:04:54 – Kyle Richmond
I had a reel that just started going viral and it started getting like hundreds of thousands of views and likes and my my follower counter from like 2000 to 10,000, like three days, oh my gosh. Oh, okay, I’m like this is this is really happening, like I saw the K after it and like this is this is crazy. Um, so I ran with it. I started doing more. I got people reaching out. I’m working with people virtually doing all these things. Um, fast forward to about June of 2023 and I have about 30,000 followers. I’m making money off social media in terms of like, ads and clients, all these things. Um, I was at the point where I was unhappy at my old job. I was ready to go on my own. Well, I was fortunate. I had an income that said, hey, if you go on your own, your overhead is all like you’re, you’re ready, you don’t have there’s almost no risk, which I know there’s risk going to get business, but that made it easy. And then everyone around here knew of me because of social media.

Like you said, I said, people said man, I’ve seen your videos all over the place and now I’m following you or I come in as a patient, um, but that was really what kind of kickstarted things. And from there I’ve used it to meet incredible people, um, companies, all these things I can get into but it’s been nothing short of absolutely just amazing.

0:06:02 – Jeff Pelizzaro
That’s awesome. So give us a little bit of your background. Even before Cairo school, like sports wise, would you? You know, did you play a bunch of sports? I know you, um, were in CrossFit and personal training and all of those things. So give us a little background on yourself.

0:06:17 – Kyle Richmond
Okay. So growing up I played a little bit of everything, um, but gravitate towards soccer. Soccer was my everything from about early junior high through high school. I thought I was going to play in college. It was kind of always the goal. Um, I knew I wanted to be a chiropractor as early as like my freshman year of high school because I had an injury I separated my shoulder real bad playing soccer and it was a chiro PT mix that helped me rehab and I’m like, oh, this is awesome. So I knew I wanted to do that. I got towards the end of high school looking at colleges and I was like, well, I know, graduate school is very expensive, it’s very time consuming, and the team I was looking to play for is like, well, you can’t work or do anything, it’s just soccer. So I kind of, you know, I made the choice to give it up, um, but then I found CrossFit, which was a way to still be active and do stuff competitively.

Um, I did CrossFit for 10 years all the way up through COVID. Um, I personal trained, did all these things and that’s where my love for fitness and exercise kind of blended with the chiropractic Cause I treat very similar to I hate to always say like more, like a PT, it’s not just coming to get adjusted, there’s. I do manual therapy, I love it time and place. But a lot of this stuff is, hey, exercise base. So if it wasn’t for CrossFit and personal training and learning how to coach people, I think, is also another huge skill that helped me as a chiropractor. You’re coaching people all day long, you’re not just sitting there, hey, how are you Crack, crack, crack, you know out the door. But so it was soccer and then CrossFit.

Um, I’ve dabbled in other sports growing up and it’s funny, cause golf is not my sport. Uh, I am, I am so bad. It was hand-eye coordination stuff, like extension of the hand, baseball, hockey, golf. I just was uncoordinated. In that I’ve gotten better, but it’s still a long ways away. Do you play a little bit? Uh, not as of recently, well, when I was in graduate school, like I wanted, but it was like, do I buy groceries or do I go play golf? Yeah, right, it was. It was really like that’s what it was for a while. Um, I need two more. I’ve done just some indoor stuff here, but uh, that is on my list. I have the golf clubs in my garage from my dad, like that is the next big thing, now that I have a little more disposable income, in a sense, and a little more time. You know, owning a business you don’t have that much time when you start, but I have a little more now so it’s on my list.

0:08:24 – Jeff Pelizzaro
So where you’re located, you’re Frankfurt, illinois, is that right?

0:08:27 – Kyle Richmond
And so where is that in?

0:08:29 – Jeff Pelizzaro
in relation to oh so Chicago.

0:08:32 – Kyle Richmond
It’s Southwest Chicago by about 30, 45 minutes, but I mean you are so close to everything, the city’s right there, all the North suburb, south suburbs, it’s just all meshed into one giant area probably similar to high state, probably outside of St Louis’s right. It’s just just city of hot city.

0:08:46 – Jeff Pelizzaro
Yeah, Okay. Well, we got plenty of friends in the Chicago area that can help you with that golf swing. Hey. I need it, trust me.

0:08:53 – Kyle Richmond
I can hit it far. Do I know where it’s going? Nope.

0:08:57 – Jeff Pelizzaro
Yeah, I’m sure the swing speed isn’t an issue for you, it’s the. It’s the club face control, it’s getting that, getting that club on the ball.

0:09:03 – Kyle Richmond
All that? Yeah Well, cause, like, the best piece of advice I got was hey, let the club do the work for you, Cause I’m just going up there and just trying to just smash as hard as I can. You’re like you don’t need to do that. That helped me a ton, but I need I need some work.

0:09:15 – Jeff Pelizzaro
So let’s talk a little bit about your practice kind of your mentality working with clients, because you mentioned,...